Google hardly ever comes right out and tells us what will increase our page rank, but on August 6th they did just that.
Chiropractic Websites Using Full SSL – HTTPS
Google is now using HTTPS as a ranking signal. In other words, sites using HTTPS instead of HTTP may be given an advantage in search engine ranking now, and even more in the future.
ChiroLoop clients will be able to take advantage of this if you choose.
What is it?
HTTPS is s protocol that encrypts data transferred over the internet. In the past, it was usually used on areas of sites that asked for sensitive information from users.
For example, take a look at the picture below.
In the address bar you’ll see “https” as well as an image of a lock. This assures the page is using an authentic security certificate with encryption.
Not all of ChiroLoop’s pages are encrypted. The fact is that http is faster than https, so we only use it where it makes sense.
What About Your Website?
Like most websites, your site is using http only. Your users are simply clicking your links and browsing your pages, and not entering credit card numbers or banking information. For those of our clients selling supplements from their websites using third party shopping carts, those carts have their own certificates and are using https as well. (Yes, we’ve checked.)
If you’ve been watching the news over the past couple of years, you may understand why Google has been calling for every single page on the internet to use encryption, and this appears to be Google incentivizing everyone to do so.
Here is their official statement about the algorithm change.
“… over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
ChiroLoop can get your certificate installed and move your entire site over to https, but we need to work out a couple of details. For example, security certificates are purchased from third party companies like Comodo and GeoTrust, and although they are not expensive, they are not free, and they need to be renewed every year.
If you’re currently interested, please DO NOT go out and buy a certificate. We are currently looking at some options to deliver full HTTPS chiropractic sites over a content distribution network in conjunction with software called SPDY (pronounced speedy) to counteract the lag time caused by encryption, and we may even end up with fully encrypted sites that are faster than http sites.
Our intention is to package everything together so you can make an educated decision of “Yes” or “No” and then let us handle all of the details while you get back to patient care.
Hint: They will also work for your Chiropractic Clinic
(and 5 of them are completely FREE).