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Find out who’s really visiting your site.

Analytics FilteringSometimes your Google analytics data can show traffic that isn’t really traffic. It’s really just bots crawling your site for various reasons. This article explains how to use some simple filters to see the true data.

I’m not a big fan of editing the “.htaccess” file to try to ban users, but not because I’m afraid to make a mistake and break a site. It’s because it’s a never ending battle I can’t win, as spammers are always changing their IP addresses, ranges, and domain names anyway. Besides, our/your sites are using caching, as well as a content distribution network, so some silly bots aren’t going to make a difference in performance.

The filters within Google analytics, however, are very simple to use, and can help to weed out the bots and spam, and give you a better picture about who’s actually visiting your site.

Jared Gardner wrote a great article on the Moz blog that breaks it into some simple steps you can set up in just a few minutes. You can read it at this link:

How to Stop Spam Bots from Ruining Your Analytics Referral Data


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