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Schema MarkupGet “marked up” and Be Included in the Evolution of Search

I wanted to let the ChiroLoop clients know that we provide schema markup upon request.  If you don’t know what that means, it’s a way to identify content in specific ways and with specific associations to search engines.  It helps the search engines understand your content more clearly.

As explained in an article by Duane Forrester, as more people move away from entering a search in a box online, they move towards apps, voice search on mobile devices, contextual searches and so on. To provide answers in these and other environments, search engines become a data layer. Less of a search engine and more of an answer engine, or data engine. On a mobile device, they might provide a direct answer to a query. In an app they may provide data as part of an overall experience within the app.

I’m sure you’ve done a recent search on your cell phone, and noticed it tries to answer your question without linking to a page.  You can ask, “When is the next 49er game?”, and instead of directing you to a list of pages, one being the 49ers website, it instead displays the 49ers season schedule right there on your phone.  This is due to schema markup.  The search engine is pulling it straight from their database.  If your site is “marked up”, your opportunity for inclusion is much greater.  It’s the evolutions of search.

What you may not know is that ChiroLoop is already doing this.  We have clients who have asked about it, and we happily marked up their sites.  We are currently in the process of developing a brand new layout, and that layout, as well as every layout from this point forward, will have schema markup built-in.

But, you don’t need to wait for the new layout.  You probably like your current layout, and if you want us to “mark it up”, all you have to do is ask. 

You can read Duane Forrester’s article here for more information.

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