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What is “Bad” Link Building (for the non-SEO)

This post by Mark Johnson on Search Engine Journal is aimed squarely at people who are not SEO practitioners yet, but want to learn a little about Search Engine Optimization, as well as to those who feel a bit mystified over how to “do” link building and, (more to the point) what you are and aren’t “allowed” to do.

Some of the things he mentions as “Bad Link Building Methods” that you would not want to use on your chiropractic website include:

  • Anything auto-submitted
  • Paid / compensated links
  • Blog Commenting
  • Guest posting

One of the things I like about the article is that he notes that although blog commenting might not be a good way to build links, it is a good way to generate traffic, which is absolutely true. A helpful comment on a relevant post on another blog is a great way to get readers to click through to your site.

It’s the same with guest posting. You should do it, but not for the links. A great quest post on a high traffic blog can generate all kinds of traffic back to your site.

You can see the entire article here:


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